Lynxs Advert

LYNXS ADVERT

Language;

The language used is short and simple making it easier for the audience to understand what the product is mainly about; it also is reflecting the spray, small and strong. The sense of strong is created by the slogan using the word "power" which is interfered with also being strong.The sense of small is created through the spray bottle being shown gripped by a hand making it easier to compare the size much easier for the audience. The hand which is holding the spray also has light coming from behind it which gives it the sense of power which goes in hand with being strong(which the product is)

The white writing on the black background gives a sense of simplicity and boldness which reflects to the audience that the product is also simple and bold.

Institution;

The company behind the product is lynx, a worldwide recognised brand,where the product logo is visible very clearly which helps to highlight the product.The institution only makes spray, male and female which means they (should) understand the difference between the advertising to a male or female audience. 

Audience:

The audience the product is aimed at are males aged 15-35, so from around teenagers to grown men, that travel or are always on the move. This is because this is the time when men most probably need it, and people that travel and move about as the spray is of a small size which makes it convenient to carry when on the move. It may also appeal to someone who doesn't like to spray a lot but still want the smell to be effective.

Representation:

The representation of the product seems to seems to be manly, due to the hand being a man's hand and the background being a dark colour(black) instead of lighter colours(such as blue). This makes the overall advert more appealing to the audience they are trying to attract as older teenagers and men prefer to seem more manly.